Startups' New Creed: Patent First, Prototype Later

Aug. 10, 2012

By Ashlee Vance

Craig Ciesla set out five years ago to do something ridiculous and wonderful. He wanted to develop technology that would cause buttons to rise up out of the normally flat screens found on smartphones, tablets, TVs, and other devices when they were needed, and to disappear when they weren’t. Go to type an e-mail on a tablet and a keyboard appears as if by magic, only to vanish moments later and leave behind a nice, smooth screen.

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