Under Armour Files Lawsuit Against Nike For Trademark Infringement

Feb. 22, 2013

Late this afternoon, in a district court in Baltimore, Maryland, Under Armour filed a complaint against Nike, alleging trademark infringement. The trademark in question is Under Armour’s advertising phrase, “I Will,” which is part of a brand new marketing campaign. It is the first time that Under Armour has ever sued Nike.

(Nike sued Under Armour back in 2003 over the use of the term “DRI-FIT”).

This complete story can be read here.